So, what are patient reviews?
If you are a medical practitioner, you know what reviews are. Some people call them online reviews, some call them opinions, and others refer to them as feedback. Some people also consider the star ratings of a service or product before making a buying decision.
Why are patient reviews critical?
Surely you know that patient reviews are essential to some degree. After all, you’ve undoubtedly used some reviews to help you with a buying decision in the past.
Therefore, we know right away that patient reviews can provide social proof for your medical practice. This, in an obvious way, is building trust. However, patient reviews provide many more benefits to your medical practice.
Besides social proof, patient reviews can help your medical practice and products gain more visibility. How? Through SEO (search engine optimization).
In the eyes of Google or any other search engine, adding reviews to your website is comparable to adding fresh content to your site. Google’s crawlers will scan websites for relevant information to decide their ranking in search results pages.