Patient Reviews

patients-reviews

So, what are patient reviews?

If you are a medical practitioner, you know what reviews are. Some people call them online reviews, some call them opinions, and others refer to them as feedback. Some people also consider the star ratings of a service or product before making a buying decision.

Why are patient reviews critical?

Surely you know that patient reviews are essential to some degree. After all, you’ve undoubtedly used some reviews to help you with a buying decision in the past.

Therefore, we know right away that patient reviews can provide social proof for your medical practice. This, in an obvious way, is building trust. However, patient reviews provide many more benefits to your medical practice.

Besides social proof, patient reviews can help your medical practice and products gain more visibility. How? Through SEO (search engine optimization).

In the eyes of Google or any other search engine, adding reviews to your website is comparable to adding fresh content to your site. Google’s crawlers will scan websites for relevant information to decide their ranking in search results pages.

Collecting patient reviews: Timing is crucial

collecting patient's reviews

The truth is that most patients don’t leave reviews, so your reviews provider should have a robust process for managing reviews. For example, Trusted Medical Practices Review Collector helps medical practice owners automate the process of sending out review request emails.

Getting patients to submit reviews can be challenging in and of itself. Timing is a significant element of the entire equation. If you can manage the schedule of your review requests (e.g., sending first email two days after appointment), you can maximize the reviews you receive.

Here’s something that patients and medical practice owners can agree on: no services, no reviews. In other words, it is unethical to request a review if the patient hasn’t even used your services yet.

More specifically, two days after service delivery is the ideal time to send a review request. Generally speaking, this gives the patient enough time to try out your products or services (and still be excited about the benefits your products are bringing to their health).

Furthermore, according to experts, the most common times for review submissions are on Mondays. Generally speaking, it seems that the majority of patient reviews come in the morning, so sending review requests to patients in the evening might make more sense as the reviews will be submitted the next morning.

However, these statistics might not necessarily hold for your target audience, so it’s fair to test this out with your patients.